Universal Music Group Latine & Hispanic Herritage Month
2022
Illustration named “Outré” for campaign used on UMG’s social media, email templates and USA Spotify’s ads, including Times Square.
2022
Illustration named “Outré” for campaign used on UMG’s social media, email templates and USA Spotify’s ads, including Times Square.
In response to Universal Music Group’s invitation to interpret what it means to be Latine, I created a piece that explores identity through suggestive abstraction. I layered cultural motifs, native flora, and symbolic patterns rooted in Mexican visual traditions. The color palette draws direct inspiration from the vibrant hues of Frida Kahlo’s Casa Azul, evoking a sense of personal and collective memory. This work was later produced in CDMX as a limited-edition screenprint, released in a run of 100 prints.
